My Story
Born and raised in Toronto, I've lived in words for as long as I can remember.
I earned two degrees in English (Hons. B.A. and M.A.) and started a third, a Ph.D., while working nights as a DJ and barback in downtown Toronto. Soon after, I realized that the things I thought mattered and what actually mattered were quite different. I left academia to marry my sweetheart Sheva and start a family. We now have two boys: Bruce (5) and Rocky (2).
I repurposed my academic training as a writer, researcher, and educator into content marketing at some of Toronto's fastest-growing B2B SaaS companies: Nulogy, Top Hat, Personify, 7shifts. I built everything from whitepapers and sales decks to video productions and full website refreshes.
When the pandemic hit and Bruce was born, I discovered crypto. Bought BTC and ETH, put it in a hardware wallet. Experimented with DeFi, traded NFTs, bridged assets off Ethereum, yield farmed, got wrecked, lurked Discord servers and obscure Telegram channels. All in pursuit of learning and alpha.
What I found was a terrible need for high-quality crypto content. So the mission became: create informed, helpful, high-quality content for the broadest audience possible.
That led to Kraken, then LayerZero (first marketing hire), Waves Labs, Kava (2 years), and io.net. Building content engines that drove real results: 9M+ impressions, 430% SEO growth, ghostwriting for the CEO of a $1.5B protocol.
Now consulting through Steak Studio (Head of Strategy) and available for the right full-time opportunity. 10 years of content marketing. 5 in B2B SaaS. 5 in Web3. The throughline: data-driven strategy, conversion over vanity metrics, and technical depth that earns trust.
Based in Toronto. Onwards.